Thursday, 3 January 2008

Vitalite NOT vegan

Message received from the Vegan Society, in my case via facebook:

" Subject: Vitalite is not currently suitable for vegans.

Vitalite is not currently suitable for vegans. Vitalite was due to be changed to a vegan friendly product, however the launch was delayed, as it failed to meet the manufacturer's quality standards.

Dairy Crest, the manufacturer of Vitalite, apologise for any confusion caused and The Vegan Society also regrets that the situation has arisen. Dairy Crest and The Vegan Society hope to offer Vitalite suitable for vegans as soon as possible.

Please contact The Vegan Society if you have further questions:

Thank you,

Amanda at The Vegan Society

Background: Vitalite was recently registered for the Vegan Society's trademark. It was featured in the 'Shoparound' section of the Vegan magazine in either the last issue or the one before.
Personally, I find it hard to be surprised that a dairy company is having problems veganising a product. It is, however, a pity that this is taking time, because a cheap mainstream margarine would be a very useful thing to point newbies and sceptics to.

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