When I started this blog back in 2008, part of my motivation was to challenge the seemingly uncritical delight taken by vegans in sources such as the Skinny Bitch franchise and Gillian McKeith. (Since getting vocal on the subject, I have come across more critics, and GMK in particular has lost a lot of her popularity after eating insects on TV.) I've
I'll tell you what the problem is. VEGANISM ISN'T ABOUT GETTING SKINNY. Some people, for better or worse, experience that as a side-effect of going vegan. Others don't. Some put on weight. Some just stay the same, wherever they started from. And if you want to promote veganism for animal rights reasons, equating veganism with perfect health is a bit dodgy. A vegan diet is no more automatically healthy than an omni one - any diet takes a bit of work to get the right nutrients. Equating skinny with healthy is quite frankly dangerous - not everyone is designed that way. And equating veganism with the aesthetic side of skinniness? Just, no. As much as anything, if someone cares about 'getting skinny' over all else, do you really think they'll stay vegan if the weight doesn't fall off? If they get skinny and get sick, meanwhile, veganism will be blamed. This is how some of the more prominent ex-vegans seem to have come to be that way.
And the advert in question, well, it seems to be trading purely on the idea that fat is a Bad Thing aesthetically - that it looks gross, for a start, and furthermore is a sign that you must have been killing baby calves to keep yourself in such disgusting shape. A vegan, by this reckoning, absolutely cannot look like that. Sadly, many unskinny vegans (myself included) tend to have this strange thing called dignity that prevents us dropping trou/getting topless at PCRM HQ - possibly alongside a couple of the skinny omnis/lacto-vegs I know - and challenging the people behind the advert to spot the difference.
I'm with Fuck Yeah Fat Vegans on this one...
*Veganising 'meatworld', internet-obsessive speak for real life